And they're back again! With a never-ending range of products to rival the likes of your local IKEA, One Direction have officially launched their debut fragrance 'Our Moment', to add to their already overflowing sales CV including makeup; stationary; uh, cardboard cutouts and in true pop-star spirit, collection dolls.
Being the 1D enthusiast that I am, I (shamelessly) jumped onto this band-wagon before I'd even checked what it smelled like. Having gotten a bit carried away by their pretty little faces on the box, I'm relived that it actually smells nice!
You know the drill, a celebrity will release a perfume under their name and it doesn't really matter if it smells any good, because they will sell millions of bottles anyway (I'm looking at you, Justin Bieber.)